Peer-to-peer (P2P) fundraising is an effective way for health and wellness nonprofits to raise money and build awareness. With P2P, individuals are empowered to be a part of the cause, creating a powerful and meaningful connection between the nonprofit organization and its supporters. But what does it mean?
What is P2P Fundraising?
Consultants For Fundraisers will often suggest the use of P2P fundraising. This type of fundraising involves individuals or teams of supporters engaging in proactive, one-on-one personal outreach to raise funds for an organization. Supporters typically create an online profile page with their own story and set a goal for how much they’d like to raise. They then contact friends, family, colleagues, and peers to solicit donations and help them reach their goals.
When charities and nonprofits are looking for ways to increase support, P2P fundraising can be an effective strategy. It not only helps to raise money but also provides the opportunity to begin meaningful conversations and encourage wider involvement in health and wellness causes.
Benefits of P2P Fundraising
P2P fundraising comes with several benefits for health and wellness nonprofits, such as:
• Increased Awareness – As supporters share their own stories on their profile pages and contact others about the cause, they are also raising awareness of the issue and spreading the word. This allows a nonprofit to break out of its own network and reach new potential donors, helping to create a long-term impact.
• Greater Reach – P2P fundraising campaigns allow a nonprofit to access larger donor pools by involving supporters’ friends and families. Supporters’ networks have a combined reach that is larger than the nonprofit could achieve alone.
• Increased Engagement – As supporters participate in the fundraising, they feel more connected to the cause and personally invested in its success. Increased engagement leads to an increased passion for the cause and a lasting relationship with the nonprofit.
• Higher Donations – Supporters can become more engaged and passionate when they’re actively fundraising for the cause. With increased engagement, supporters often donate more money and raise higher donations than they would have if they were just donating directly to the nonprofit.
With all these benefits in mind, peer-to-peer fundraising can be an excellent way for nonprofits to increase their engagement and reach new supporters. Not only that, but it can also help nonprofits better manage their resources and time, as well as allow them to reach new audiences and make a bigger impact. It can be an incredibly powerful tool for a nonprofit, and it’s important to make sure that the organization is taking advantage of all the benefits that peer-to-peer fundraising offers.
If you’re a leader in a nonprofit, consider Nonprofit Executive Training to help you maximize the potential of your peer-to-peer fundraising initiatives. Training can provide valuable insight into best practices, strategies, and techniques that can be used to effectively utilize peer-to-peer fundraising.